Q&A with Jodie
November 5, 2013
Jodie is a great designer. She’s also a really cool person. We like to check in with her about her favorite projects now and then.
1. Working with Bare Root involved several projects. What were they?
We worked on developing a logo, an Etsy Shop banner & profile Image, and Bare Root product labels.
2. What impressed you most about the products? About the company?
The owner, Mona Fowler, is super sweet. And to top that off, the soaps and lotions contain natural ingredients, look beautiful, and smell amazing!
3. What was challenging about this project, and how did you overcome it?
I wanted to create something unique, just like the product. I wanted the branding to reflect the product, itself. While creating, I kept three descriptive words in mind:fresh, natural, earthy. I also wanted the branding to reflect the company name Bare Root, so people will see the logo and immediately know the product is good for them.
4. Anything else you’d like to say?
I’ve tried two of the soaps, a lotion, a bug bite balm and also a bug repellant. My favorite is the lotion with oatmeal, while my husband loves the bug repellant – working outdoors, he’s miserable without it! Both the bug bite balm and the bug repellant come in chapstick-like containers – small and easy-to-take anywhere. I wish I could make the logo scratch & sniff to smell as good as her products. :) Hey there’s an idea for our next collaboration!